Nike’s “Just Do It” ad slogan on Feb. 5, 2025, in London, England.
Richard Baker | In Pictures | Getty Images
The Trump administration’s radical overhaul of the federal government and economic policy is bleeding into corporate numbers.
Nike reported earnings Thursday, and cautioned that it expects sales in its current quarter to plunge because of tariffs and sliding consumer sentiment. Accenture, meanwhile, said its numbers have been hit by a reduction in contracts with the U.S. government as the latter reins in spending.
Those are warnings of the economic damage that countries could suffer — on a wider scale — when U.S. President Donald Trump’s reciprocal tariffs come into effect April 2, as he had warned. Across the Atlantic, the European Union is trying to insulate its economy from such blows, postponing its tariffs on the U.S. as it hopes to negotiate a new deal with Trump.
What you need to know today
Prices in Japan ease
Japan’s headline inflation rose 3.7% year on year in February, easing from a two-year high of 4% seen in January. Core inflation, which excludes prices of fresh food, was at 3%, lower than January’s figure of 3.2%. However, the figure was higher than expectations of 2.9% from economists polled by Reuters. The inflation figures come shortly after the Bank of Japan held interest rates steady Wednesday.
Trump’s interest rate demands
Hours after the U.S. Federal Reserve on Wednesday announced it was keeping interest rates unchanged, President Donald Trump wrote on Truth Social that “The Fed would be MUCH better off CUTTING RATES as U.S.Tariffs start to transition (ease!) their way into the economy.” Trump in January said he would “demand that interest rates drop immediately,” though he didn’t follow through on the threat.
EU postpones U.S. tariff
The European Union will delay implementing its first set of tariffs on goods from the U.S. until the middle of April to allow for additional time for discussions with Washington, an EU spokesperson told CNBC Thursday. “The change represents a slight adjustment to the timeline and does not diminish the impact of our response, in particular as the EU continues to prepare for retaliation of up to EUR 26 billion [$28 billion],” they noted.
Sales weighed down by tariffs: Nike
Nike on Thursday warned that sales in its current quarter will drop by a double-digit percentage as the sneaker giant contends with “geopolitical dynamics, new tariffs, volatile foreign exchange rates and tax regulations,” Matt Friend, Nike’s finance chief, said in a conference call with analysts. Pessimistic guidance aside, Nike beat Wall Street’s expectations in its fiscal third quarter.
[PRO] Global markets outperform U.S.
Major U.S. benchmarks have been struggling since the start of 2025: The Nasdaq Composite is in correction territory while the small-cap Russell 2000 is at the edge of a bear market, a fall of 20% or greater from a recent high. But most global stocks are in the green so far — here’s why investors are increasing bets on markets outside the U.S.
And finally…
Lisa Su, CEO of AMD, attends the Artificial Intelligence Action Summit at the Grand Palais in Paris, Feb. 10, 2025.
Benoit Tessier | Reuters
AMD’s Lisa Su has already vanquished Intel. Now she’s going after Nvidia
When Lisa Su became CEO of Advanced Micro Devices in late 2014, the company was in dire straits and on the brink of potential bankruptcy.
AMD passed rival Intel in market value in 2022 and is now worth $172 billion, a roughly 85-fold increase during Su’s tenure. Millions of gamers rely on AMD processors every day as they power up their Microsoft Xbox and Sony PlayStation consoles. AMD chips are so important that the U.S. government sees them as critical to national security.
Yet, AMD still views itself as an underdog. That’s because it’s a distant second in artificial intelligence, behind Nvidia. To have a serious role in the future of technology, AMD knows it needs a bigger chunk of the AI market.
